About Us
85% of dentists surveyed reported an increase of $5,000 to $10,000 per month in revenue from playing Waiting Room Theater within the first year.
Our innovative digital signage and content delivers engaging, professionally produced multimedia to dental patients at multiple points of contact.
Our content addresses everything from general dental services and cosmetic procedures to interesting dental facts and appropriately humorous clips. The entertainment provided by our displays makes waiting a much more enjoyable experience and fills reception areas and treatment rooms with dramatically more positive energy and relaxation.
As a result, patients learn about procedures and then inquire about them with doctors and staff, thus leading to more revenue.
Contact us today to learn more about Waiting Room Theater and how we can transform your patient’s office visit experience.
Management Team
Jay Grossman, DDS, Co-founder & CEO
Jay C0-founded Waiting Room Theater in 2004. He also is the CEO and Founder of Homeless Not Toothless, a non-profit organization that provides free dental care to the homeless and underserved and that features many luminaries as board members, including actress Sharon Stone.
Robert S. Grossman (no relation to Jay Grossman), Co-Founder, COO and Creative Director
Robert is an award winning marketing and communications expert. Mr. Grossman brings over 25 years in sales, marketing, communications, video production, technology and event marketing. Robert founded Focus Creative Group in 1993 to work with companies to improve their marketing, employee retention, and sales. Robert is a patient of Dr. Jay Grossman and created Waiting Room Theater for Dr. Jay’s practice and they both realized they had created a program which will help Dentists grow their per patient revenues.
Leonard Atlas, President
With over 20 years of successful entrepreneurial and sales experience, Leonard is building WRT’s dental network and formulating its strategic relationships with leading dental partners.
David Natiuk, Editor & Client Services
David brings over 15 years of media production, technology and client service to Waiting Room Theater. David has been instrumental in creating and deploying our digital signage network.
Testimonials
While I was certainly skeptical as to the value of television information in the waiting room, it has become apparent from the questions being asked by my patients that their dental I.Q.’s are being at least stimulated if not raised. Knowledge is power, and in this case, the patients are using their new power to request additional beneficial procedures. Its a win-win program.”
- Dr Barry Weichman, Los Angeles, CA
Since we started to play Waiting Room Theater, patients ask us about elective procedures instead of us trying to sell to them. Waiting room Theater is profitable for us and entertaining for our patients, it’s the best investment we have made in a long time.”
- Bradley Hagarty DDS, Iowa
I was looking for something fresh and new to play on my reception television. Waiting Room Theater was just what the doctor ordered! Content that keeps my patients interested while educating them about the many cosmetic and restorative procedures available in my practice, rather than the continual non-dental commercial advertising found on cable TV. Thank you Waiting Room Theater!”
- J. Eric Hibbs, DDS, FAGD, Texas
I received your Waiting Room Theater content several months ago to replace another patient education DVD I had. Unlike the previous one (which tended to be a bit “preachy”), yours was so much more entertaining, amusing, and educational. I have heard my patients laughing in the waiting room from some of your comic shorts, but more importantly, have asked about some procedures they saw, and showed interest in improving their dental health. I highly recommend your product.”
- Dr. David Gleaner, Bayonne, NJ
