FAQs

Waiting Room Theater is the new in-office patient education and entertainment platform designed specifically for dentists by dentists. Our content is a combination of entertainment, independent product comparisons (a-la Consumer Reports), humor, and information.

WRT has been deployed in Dr. Grossman’s office in Brentwood CA— for over 50,000 patient visits since 2001 — and he has not had a single patient complaint! In fact, the response has been resoundingly positive. Patients respond to our programming because we’re not owned by the products companies — our content is controlled by dentists, not marketers. Further proof of this is seen in the overwhelming success.in our over 2500 offices nationwide. For evidence of how well that is going, one need look no further than the typical experience of Dr. Rick O’Braitis of Mission Viejo, who experienced dramatic, immediate, positive results.

Exactly. They are obtaining valuable, relevant information; and being entertained and educated, not pressured to purchase specific products. An informed patient feels more in control, is less anxious, and hence feels less stress and pain.

Not at all. You may be aware of those expensive programs designed for patient education in the waiting room. None allows the patient to communicate back to the programmer. None of them enhances your revenues in the way Waiting Room Theater does: by generating an increase in product and service awareness from your patients.

In addition to education, there is “dental comedy” and dental factoids… we also program your particular screen with rotating information about your dental practice.

Of course not — we wouldn’t even try! We expect to enhance your efforts at a patient education tool, not replace your personal touch. You are still completely in the driver’s seat. Studies have shown that people believe what they see on TV more than information from any other content delivery vehicle. Our programming, reinforcing what you’ve told the patient, is a very effective combination.